What Sustainability Means to Us


We are realistic that few brands and products can really claim that they are 100% sustainable. Our promise to you is that we're doing what we can along each step of our design process and daily operations to minimize the impact on our environment. This is important to us because we see the damage that our fast-consuming habits creates - A polluted ocean, food source, and health issues for all around Our Planet. 
There are many steps to every supply chain that can have more impact on our environment than meets the eye. For example, while Cotton is commonly viewed as a sustainable fabric, it is only sustainable in the sense that it will biodegrade when it is ultimately thrown away. However, what isn't always accounted for is the gallons of water and pesticides that are used to grow the cotton. It is at levels which may end up outweighing the positive effects of it's Eco-friendliness post-consumption.
While we recognize we still have many areas where we can improve our environment friendliness we're proud that in the 3 life stages of a consumer product we have done more than most to minimize harm on the environment and increase Eco-friendliness.

Here are some of the steps  that we have taken toward building a more sustainable future in textiles:

1. Getting the Product to You
    • Eco-friendly textiles strive to vertically integrate as much as possible to reduce the wasted gas and energy needed to get the textile from factory to factory. Traditional models have 1 factory provide raw materials, 1 spin the fiber, 1 dye the fiber, and 1 cut and sew the fabric into a finished product. 
    • Eco-friendly textiles are made from natural dyes and do not take on any more finishes that are harmful to you and the environment. During dyeing and finishing, tons of water and toxic chemicals and dyes are used creating waste that flows straight into our oceans. Non-iron, non-wrinkle finishes are all made possible only by chemical treatment and washes. 
    • A common misconception is that cotton is eco-friendly but you have to remember that a catastrophic amount of pesticides are used to grow cotton which also flows straight into our oceans. 
    2. Product in Your Hands
      • Eco-friendly textiles are made of organic materials that do no harm in the wash. Most of our textiles these days are made of polyester which is a plastic which is made of crude oil. For all the reasons we are stopping use of single use plastics, we should do the same with our clothes. Those same chemicals we don’t want to ingest are the same we should prevent being absorbed through our skin. Each time we wash a polyester clothing item micro-fibers fall off which are too fine for our water filtration systems to catch. What goes in the ocean ends up back in us. These microfibers are ingested by fish, which are then eaten by us. 
      3. Post Product Use
        • Eco-friendly textiles minimize the footprint we leave after use. Wool, Cotton, Silk, are natural and will eventually biodegrade when we discard them. Textiles made of polyester stay on our planet forever and add to our problem. 
        • Clothing made of recycled plastic is good but will continue to add plastics to our oceans and landfills. 

        We hope you share our love for the nature that surrounds us and for the future generations that will inherit our beautiful planet. We are always looking for ways to improve our Eco-friendliness and welcome any tips or solutions you might be open to sharing with us!